BRAND REFRESH FOR LOGISTICS COMPANY
During my time at OceanX, we executed a brand refresh to reinforce our company’s position as the premier third-party logistics company for Beauty and Wellness brands.
OceanX’s Internal Manifesto
Delivering Personal Products, with a Personal Approach
OceanX’s New Brand Book
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industry newsletter for dTC Leaders
Created for DTC founders and decision-makers, the DTC Dive became the go-to newsletter for the marketing strategy, industry trends, fulfillment insights, and supply chain news brands needed to know each week.
Each newsletter covered the following topics:
DTC Marketing roundup with trends, channel analysis, and examples from eCommerce brands
Trending topics impacting the logistics industry and carrier performances
Consumer reports to inform business decisions
Email open rates were an average of 46%, and the read rate was above 90% for every email.
SOCIAL CORPORATE RESPONSIBILITY CAMPAIGN
OceanX Partners with Clients to Support the Local Community
The Packed With Purpose campaign is an initiative that identifies a local need and leverages what OceanX does best to lend a helping hand.
In 2022 we partnered with Linc Housing. Its mission is to build communities and strengthen neighborhoods for people underserved by the marketplace. And because of the generosity of our clients, when Linc opened their newest housing project, a special Welcome Home package was awaiting the new tenants.
Improved marketing operations in complex environment
iBASEt provides a software solution that enables complex manufacturing companies (ie. aerospace and shipbuilding) to eliminate paperwork on the shopfloor. While iBASEt’s product helped simplify operations for it’s customers, their markting collateral left website visitors confused and did little to increase leads for the sales team. So we did a complete overhaul of the marketing department which saved costs and increased leads.
Corporate Events for B2b Customers
Experiential Marketing CAMPAIGNS
‘KICK ALZ IN THE BALLZ’
HFC (formerly known as Hilarity for Charity) supports families caring for a loved one with Alzthimer’s disease. The charity also spends its time educating young adults on the importance of staying active to support a healthy brain. We decided to create a kickball league to support the charity’s mission. Every registered kickball player helped us raise 1 hour of in-home care while simultaneously helping the player support their own brain health.
World Record Attempt for Critically Ill Children
We aimed to gather 1,000 people dressed in fruit and vegetable costumes on the Huntington Beach Pier Plaza to break the world record for the, largest gathering of people dressed as a fruit or vegetable. While we didn’t beat a world record, we did raise money and awareness for a local charity while providing critically ill children and their families with a ridiculously fun day at the beach.
Helping Marketing Agencies Market Themselves
PRODUCT VIDEO samples
Solumina by iBASEt
Solumina is an Operations Process Management software suite for Aerospace Engineers that manages work and quality processes for the manufacturing and MRO (Maintenance, Repair, and Overhaul) of highly engineered products.
BRIDGE by OceanX
Utilized by eCommerce operations leaders, Bridge by OceanX is a self-service “single pane of glass” view that provides full visibility of fulfillment operations, making it easier to make informed business decisions, faster.
CREATIVE VIDEO SCRIPT samples
Don’t Miss The Boat
In 2020, OceanX was seeking investment money to turbocharge its growth. This was the video we sent to prospective investors as an introduction to the company.
Love & Logistics
At OceanX, the sales and marketing team implemented creative account-based marketing techniques to close deals. The video above was created for Dr. Squatch and sent to their operations team around Valentine’s Day.
My Passion Project: The Next Fun thing
At 'The Next Fun Thing,' we create monthly events that benefit local charities. Through our events, we've helped raise thousands of dollars for charities that support our unhoused neighbors, critically ill children, animal rescues, and more.